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Choosing our focus

A trip to any pet store nowadays can be a dizzying experience. With many brands expressing why their products are the best with formulation tweaks to convince consumers that the food is a "perfect fit" for each pet's life-stage or breed. I don't doubt that most people working in animal nutrition love pets and strive to produce quality products; but with all the different messages putting value on varied aspects of nutrition products in the space, I thought I'd take a moment to reiterate our compass.

At the risk of sounding like a broken record in that I've previously blogged about "RAWZ's primary purpose!" being the health of your pet, I wanted to clarify what exactly that means. If you look carefully at some packaging out there, you'll be left confused as to what the manufacturer finds important. Some brands use what is often called the "everything, but the kitchen sink" theory of branding: the claims and attributes listed are so voluminous as to be sure to include the latest catch phrase! While I'm not here to minimize anyone's efforts to be different, RAWZ's only concern is the well being and internal health of your pet!

"So what about the RAWZ Fund and your causes?" you may ask. The truth is that while certainly providing the RAWZ team with motivation and the reward of seeing people benefit, the genesis of RAWZ was the acknowledgement of a need for a minimally-processed, premium alternative to feeding raw. While we're blessed to be able to give 100% of our profits to causes close to our hearts: Pets and their families deserved the wide gap from a nutritionally complete and balanced raw diet to the heavily processed products on the market be filled. Enter the Next Best Thing to Feeding Raw...RAWZ!

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Written by:
Jim Scott
A third-generation RAWZ family member, Jim spreads the word of optimal pet nutrition through in-store product demos and regular articles for the RAWZ blog. After sustaining a traumatic brain injury in 2006, Jim began participating in the writing program at the Krempels Center in Portsmouth, NH. Writing was a way to process and heal from his injury — but Jim realized he could also use this skill to spread awareness of the RAWZ brand and mission. Jim covers a range of pet health issues for the company blog, as well as more personal stories that connect to the causes RAWZ supports. His favorite thing to write about? People’s strong bonds with their pets.
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