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So you're not the best?

As I visit stores in Maine and the NH Seacoast, one common question is commonly asked. Why would the RAWZ company claim to be "The next Best Thing to Feeding Raw"? I can really understand the surprise of both retailers and pet owners to see that at Rawz we claim to be second best! Truth be told, we spent quite a bit of time debating whether or not readily admitting being "the next best thing" was a smart move. Although completely unorthodox, we felt we owed it to pet owners to be truthful. To be perfectly accurate, the slogan should be followed with, "when fed correctly". However, the longer statement just didn't seem to fit. The truth is, to feed raw correctly takes three valuable resources; time, money, and knowledge. To craft a truly raw diet typically costs around 18 to 20 dollars a pound. Add to that the food safety issues to the pet and their human companions of handling raw meat; coupled with the combination of time and animal nutrition knowledge making a nutritionally complete diet takes, and you have formidable barriers to feeding raw.
RAWZ is a completely new category of food! By using dehydrated chicken as our concentrated protein source rather than a rendered meal, the industry standard, we bring your pet a minimally processed food. RAWZ can be fed as a nutritionally complete diet or as the perfect complement for the person mixing raw with a grain free kibble.

Where to Buy RAWZ
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Written by:
Jim Scott
A third-generation RAWZ family member, Jim spreads the word of optimal pet nutrition through in-store product demos and regular articles for the RAWZ blog. After sustaining a traumatic brain injury in 2006, Jim began participating in the writing program at the Krempels Center in Portsmouth, NH. Writing was a way to process and heal from his injury — but Jim realized he could also use this skill to spread awareness of the RAWZ brand and mission. Jim covers a range of pet health issues for the company blog, as well as more personal stories that connect to the causes RAWZ supports. His favorite thing to write about? People’s strong bonds with their pets.
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