One of the great parts of my job is meeting a lot of customers and associates at our trusted retail partners. My memory certainly leaves much to be desired (just ask my parents) but when I get asked the same question multiple times, I recognize its’ importance. The observation that multiple ingredients with words like salt, chloride, and sodium; appear on multiple occasions in our ingredient decks located on the side of our bags raises the concern about salt content. The simple explanation is that often these are micro ingredients with only trace amounts present in the food. So why are they even in there you ask? In order to formulate RAWZ as a complete and balanced diet, vitamins and minerals are added to the recipe as they are to all nutritionally complete foods. Many of these important minerals, as is usually the case concerning salts, are best delivered via compounds containing salt. However, with only trace amounts of these nutrients needed for optimal animal health, the total amount of sodium in RAWZ stays at a healthy level to balance a pet’s vital functions like hydration, blood pressure, and nervous signal transmission.
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A third-generation RAWZ family member, Jim spreads the word of optimal pet nutrition through in-store product demos and regular articles for the RAWZ blog. After sustaining a traumatic brain injury in 2006, Jim began participating in the writing program at the Krempels Center in Portsmouth, NH. Writing was a way to process and heal from his injury — but Jim realized he could also use this skill to spread awareness of the RAWZ brand and mission. Jim covers a range of pet health issues for the company blog, as well as more personal stories that connect to the causes RAWZ supports. His favorite thing to write about? People’s strong bonds with their pets.Read Full Bio