The simple truth is that most dogs do great and enjoy eating a consistently flavored diet. However, some pets want a bit of variety and novelty. That is why we've created RAWZ in two different formulas that have the identical macronutrient profiles. With RAWZ you can feed the same flavor consistently, or create total variety by alternating at each meal. That is the beauty of the consistent nutritional profiles, no digestive issues when alternating between different flavors.
A third-generation RAWZ family member, Jim spreads the word of optimal pet nutrition through in-store product demos and regular articles for the RAWZ blog. After sustaining a traumatic brain injury in 2006, Jim began participating in the writing program at the Krempels Center in Portsmouth, NH. Writing was a way to process and heal from his injury — but Jim realized he could also use this skill to spread awareness of the RAWZ brand and mission. Jim covers a range of pet health issues for the company blog, as well as more personal stories that connect to the causes RAWZ supports. His favorite thing to write about? People’s strong bonds with their pets.
Outside of his RAWZ duties, Jim is an avid golfer, a traveling speaker for the Krempels Center and an injury prevention awareness advocate. In 2013 Jim published his memoir, “More Than a Speed Bump” documenting his personal experience with traumatic brain injury and his journey to recovery. He’s also a proud pet parent to his black lab Clooney, who he credits with keeping him active.
A Family Brand
with a Big Heart.™
