Picture of Jim Scott | Co-Founder

Jim Scott | Co-Founder

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Family Blog|Product News

Tapioca Starch

Just the other day when speaking with an associate at one of our retail partners I was asked about the inclusion of Tapioca Starch in our formulas.  As someone obviously well educated on pet food and it’s ingredients, the woman asked a pretty specific question; “Why would RAWZ include Tapioca, which is high in carbohydrates, in a formula designed to be low glycemic?”

After speaking with a team member who’s an animal nutritionist and a little research of notes from our product formulation discussions, here is the answer:

While by their very nature all starches are high in carbohydrates we needed to include an ingredient capable of holding all of the meat in RAWZ together.  In Tapioca Starch we found what we were looking for; a powerful starch that although a carbohydrate, one with a lower glycemic index than the often used potatoes or grains such as wheat.  Our Tapioca Starch is sourced in Thailand and comes from the root of Cassava plants grown without GMOs.

Download our guide, How to Read & Decode a Pet Food Label, to learn what all the pet food industry jargon really means. >

Picture of Jim Scott | Co-Founder

Jim Scott | Co-Founder

A third-generation RAWZ family member, Jim spreads the word of optimal pet nutrition through in-store product demos and regular articles for the RAWZ blog. After sustaining a traumatic brain injury in 2006, Jim began participating in the writing program at the Krempels Center in Portsmouth, NH. Writing was a way to process and heal from his injury — but Jim realized he could also use this skill to spread awareness of the RAWZ brand and mission. Jim covers a range of pet health issues for the company blog, as well as more personal stories that connect to the causes RAWZ supports. His favorite thing to write about? People’s strong bonds with their pets.

Outside of his RAWZ duties, Jim is an avid golfer, a traveling speaker for the Krempels Center and an injury prevention awareness advocate. In 2013 Jim published his memoir, “More Than a Speed Bump” documenting his personal experience with traumatic brain injury and his journey to recovery. He’s also a proud pet parent to his black lab Clooney, who he credits with keeping him active.