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RAWZ FAMILY

December 4, 2016

Demos

Believe it or not, despite my family's nearly 60 years of experience in the pet food industry, up until my first time in a pet store presenting RAWZ to customers I had never held a "demo". A demo, short for product demonstration, is when a representative of a pet food company visits a retail store to present their company's offerings. For me personally and RAWZ as a company, demos hold particular importance for two reasons: First, these events allow me to better familiarize myself with our retail partners and them with our products and cause. Also, as a new company to the already crowded field of animal nutrition, educating pet owners on the benefits and unique traits of RAWZ's minimally processed foods is paramount to our success!

I always enjoy my Saturdays meeting customers and especially love when their pets come with them. Now that we've been on the market for a while I get the chance to meet some RAWZ consumers (usually dogs, but the occasional cat shows up too!) who are thriving on THE NEXT BEST THING TO FEEDING RAW! Lately I've been in the Boston area and have had some great conversations that I'd like to share two of here...

Just the other day I had my table set up and a very inquisitive gentleman seemed determined to get my opinion on the best "tasting" dog food. He actually wanted to know how much dog food I've personally eaten in my life and my description of some of the flavors I'd experienced? Now fortunately, despite my Mom's frugality, I've eaten a diet consisting of human food my whole life, however, the occasional kibble or treat has passed my lips over the years. While I couldn't recall well enough to provide bite by bite descriptions to this gentleman, I did tell him that after seeing the initial batches of RAWZs original chicken and turkey formula made from start to finish, and feeling confident enough to eat some; I'm happy to report, it tastes like chicken! I suppose this isn't surprising given that the first seven ingredients are real poultry protein.

One other common inquiry from shoppers surrounds RAWZs 100% profit donation pledge. I can't blame people for their suspicions as we've all heard of the less than honest "charities" paying high salaries and offering lavish expense accounts to executives. I can usually squash these worries by telling them that neither of my parents take any compensation from RAWZ and never will. We truly hold helping both people and pets as RAWZ Natural Pet Food's only mission!

November 3, 2016

NEADS success profiled in Boston Globe!

     At RAWZ we're very confident in the organizations we support through the RAWZ Fund and the extraordinary work they do.  It's always confirming of this when we hear about a success of either Krempels Center, Northeast Passage, Spaulding Rehabilitation Hospital, or one of the service dog groups profiled on this site's RAWZ FUND page.  With this being the background, one can only imagine the joy I felt upon seeing the front page of The Boston Globe's Metro Section on October 27th.  As I hurriedly shuffled through the sections looking for the sports page as I'm oft to do, a gorgeous black lab wearing the easily recognizable red "service dog" vest ,symbolizing a NEADS trained dog, was pictured on the front page of the metro section.

    Seeing the vest caught my eye as did the two individuals sitting with the male lab, I recognized both as people I had heard speak at a NEADS celebration at Boston's downtown Coast Guard Station a while back.  Jessica Kensky and Patrick Downes had been recently married.  The newlyweds of just 8 months were watching the finishers of the 2013 Boston Marathon when the horrific bombing occurred leaving both Jessica and Patrick badly injured.  The injuries were so bad that the couple would be two of the last survivors released from the hospital and ultimately led to the amputations of each's left leg.

     The story is wonderfully written and mentions Jessica's book, "Rescue and Jessica" to be released by Candlewick Press in the Spring of 2018 which chronicles the powerful bond between a girl and her dog.  Jessica's words beautifully describe the healing relationship; "It is very much a partnership.  He's very intuitive , and he knows when I'm sad and when I'm happy and when I'm playful.  I just think he totally picks up on your mood and he did that from the very beginning."  RAWZ is overjoyed to read this story.  Pillows in the couple's Cambridge apartment echo a belief held by all of us at RAWZ and which many pet owners hold.  The pillows read; "All you need is love...and a dog"! 

 

October 18, 2016

Exciting New Offerings from RAWZ!

     RAWZ is extremely proud to provide pets with a minimally processed premium raw food alternative while benefiting people by donating 100% of our profits through the RAWZ Fund!  RAWZ’s flagship products are our meal-free dry diets in both poultry and poultry/salmon varieties.  Having received quite a bit of positive feedback from our customers (and a lot of wagging tails), RAWZ has decided to expand our product offerings.

     The following are RAWZ’s exciting new offerings for your pets:

Limited Dry-  RAWZ Limited Recipes are carefully formulated to provide pets with the same minimally processed, quality nutrition as our other formulas for a pet whose either allergic or sensitive to poultry.  Offered with options of either Salmon or Duck as the single animal protein source, RAWZ Limited Recipes give more pet owners the choice of the next best thing to feeding raw!

Freeze Dried-  Fitting in nicely with the RAWZ philosophy of raw being the best way to feed an animal, RAWZ Freeze Dried Nutrition provides the raw option to pet owners.  However, unlike any other product on the market, RAWZ Freeze Dried is 100% human grade.  Not only are all of our freeze dried ingredients human grade, but each recipe is carefully made in a USDA certified human grade facility in Oregon!

RAWZ wet-  RAWZ recognizes that the moisture in canned products is beneficial to pets and that some animals simply prefer eating wet diets.  We’re excited to bring pets a steam cooked, gum-free option in the RAWZ family.  Our canned offerings feature Fenugreek Seed in place of gums (Guar, Xantham, or Cassia), which also acts as a digestive aid while providing a great textured food your pet! 

May 4, 2016

Is the protein level too high?

     A common misconception, or myth if you will, is that high protein diets are harmful to pets.  The way the story goes is that high protein diets cause kidney disease.  This erroneous fear developed as the result of research conducted feeding dogs food made from low quality, difficult to digest protein sources.  Protein is digested in the animal's liver, with the unusable portion excreted as waste by the kidneys.  When fed an abundant amount of low quality protein, an animals kidney's are taxed with a large amount of work.  A clear indicator of the high protein myth is that the prevalence of kidney disease among wolves in the wild is much lower than it is in domesticated animals; despite the fact that wolves eat a diet primarily made up of meat.

     Another big factor in the relationship between protein intake and kidney health in pets is the water intake of the animal.  While it's commonly known that cats often drink insufficient water levels on there own, dogs often fail to drink enough without encouragement.  Mixing wet, canned food to a pet's diet is a great way to increase hydration if the animal fails to drink enough water on his or her own.  Animals organs rely on adequate hydration to process macronutrients and any waste products created.

     In summation, it's simply untrue that a high protein diet is harmful for your pet.  In fact, the National Research Council has found no upper level for protein intake is known for dogs or cats.  In recent years countless studies have been published debunking the high protein myth.  The health of a diet comes down to the quality of its' ingredients, particularly the protein sources.  With RAWZ, we use USDA certified dehydrated chicken rather than heavily processed chicken meal as our concentrated source of protein; providing pets with high quality protein delivered in a food that's nearly 88% digestible!

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