September 8, 2017


Most people, certainly business students, are familiar with the phrase "Win-Win". Typically the term is used to describe an outcome of a negotiation or transaction where both participants walk away satisfied with the results. As one would imagine, this is the desired result and usually results in an ongoing, mutually beneficial relationship. So what's this "Win-Win-Win" you ask?

I have to be honest and say that although I thought I may have coined the term, an after the fact google search revealed that a Fortune Magazine writer named Rachel Cook had used the term in an article describing the altruistic movement in industry happening of late. Ms. Cook gave a few examples of companies doing great, socially responsible things as part of their business models. So while my ego was a bit deflated, my hat goes of to any company (ie. Warby Parker, TOMS, and Bureo Skateboards *mentioned in the Forbes e-article) operating in such a manner.

As I think about it, when describing RAWZ and the phenomenon of customer satisfaction coinciding with social good resulting from the transaction; the winning or benefits don't end with merely two parties! First and foremost, RAWZ is dedicated to providing pets with premium nutrition products (Win #1=pet's health). Whether from our minimally processed dry, gum-free wet, or human grade freeze dried offerings, RAWZ delivers products following a "when only the best will do" philosophy.

I'm losing count of all the wins when it comes to feeding RAWZ, but let me recap. Paramount is that pets win nutritionally. Pet parents win knowing that they are providing their pet with an incredible product. We win by the satisfaction we get seeing pets thrive from minimally processed nutrition. Our RAWZ Fund partners win by the support the community of RAWZ retailers and feeders provide through any profits we make which of course provides all stakeholders with incredible satisfaction!

August 10, 2017

Cost per daily feeding

At RAWZ we openly say that feeding an actual raw diet, not RAWZ, is the best way to feed your pet. The difficulty in feeding a nutritionally complete and balanced homemade raw diet is great, not to mention quite time consuming. Add to this the risks of cross contamination to the family whenever large quantities of raw meat are handled in the home and it's no wonder why prepared, frozen raw food sales have grown so much in recent years.

A real obstacle to feeding one of the complete and balanced raw frozen diets available today is cost. In fact, recognizing that by pointing out the superiority of feeding raw, consumers would be left to think, "WHY RAWZ?"; we investigated the average costs for daily feeding of RAWZ vs. raw diets on the market today according to the AAFCO feeding guidelines.

So while we love our pets and want to do the best we can for them, financial constraints are a real and very important consideration for almost all animal caretakers. So without further ado here's the breakdown of the average daily feeding costs: For a 50 lb dog it costs an average of $2.13/day to feed the poultry formula of RAWZ dry food vs. $7.45/day to feed the same sized dog a complete and balanced raw diet. A detailed breakdown of this calculation is available at most of our trusted retailers.

With the growing appreciation of the benefits to pets of raw and less processed food leading a lot of pet owners on a quest for better nutritional options: RAWZ is committed to bringing minimally processed nutrition to all pets! Whether it's through our gum-free wet food, 100% human grade freeze-dried dinners, limited and original dry varieties, RAWZ remains committed to your animals health!

July 5, 2017

A Word on Pre and Probiotics

Scanning the bags in the dog and cat food aisle or reading any number of advertisements for nutrition products for your pet can be a flat-out dizzying experience. It seems that every brand wants to make sure to include the latest trendy ingredient, creating a pretty vision in pet owners minds stimulated by colorful graphics on their packaging. At RAWZ we like to call this marketing-driven type of product formulation, "Window Dressing"; all these extra ingredients in the finished product aren't hazardous to pets , but really just for aesthetics.

I've heard this type of marketing and product positioning to the consumer as the "Everything but the kitchen sink" theory of formulating pet products. The combination of more knowledgable consumers with much more research and awareness, truly a good thing for pets, has led to many trends or "hot" ingredients in the industry. Two such added ingredients are Pre and Probiotics. While certainly having a role in healthy digestion, let's do some exploration of both...

Although commonly used interchangeably or thought of as synonymous in conversation, Pre and Probiotics are actually quite different. While both terms have to do with the bacteria within an animals' intestines; Prebiotic refers to the food that feeds intestinal bacteria whereas Probiotics, specifically refers to the healthy or beneficial type of this bacteria. Although long thought to only feed good digestive bacteria (probiotics), research has shown this to be false; prebiotics act as fuel for digestive bacteria that is both beneficial and harmful indiscriminately. With this understanding, it's always a bad idea to give Probiotics to a pet with any sign unidentified GI distress.

Now to Probiotics; or as the prefix pro suggests Probiotics are the beneficial type of intestinal bacteria, that is, Probiotics contribute to an animal's healthy food digestion! So the obvious question is of course, why not include these beneficial bacteria in RAWZ's recipes? Probiotics are incredibly sensitive to both heat and moisture which means that when added to a formula during cooking, even when the gentlest of processes is used, Probiotics' digestive benefit is greatly reduced before the food reaches your pets GI tract.

In short, we believe feeding a high quality, minimally processed diet like RAWZ; comprised of ingredients that haven't been exposed to harsh processing results in highly digestible (87.9% digestibility for our original Meal Free recipes) nutritionally complete food for your pet! Why add something to aid in the digestion of an already highly digestible food? RAWZ believes any pet with specific dietary challenges or needs will do best with direct supplementation to his or her diets after consulting an animal nutritionist or the pet's vet not by throwing EVERYTHING BUT THE KITCHEN SINK in their food.

June 8, 2017

Mission Affirmed

This past weekend I was fortunate enough to be invited by my great friend and fellow Krempels Center member, Dr. Ted King, to crew for him in an adaptive sailing regatta on the waters of Long Island Sound (LIS). While I could go on and on about the phenomenal volunteers, sponsors, and host club (Rye NY's American Yacht Club), the weekend really solidified my belief in The RAWZ Fund's causes. I certainly didn't have any reservations about the amazing organizations we've chosen to support, but it sure was powerful to witness the events at the 2017 Robie Pierce One-Design Regatta!

I only began sailing a few years after my TBI and was delighted to once again feel the rush of competition and camaraderie of a group of athletes after sustaining a life-altering injury. This year's Robie once again provided me with tremendous joy and satisfaction. After speaking with many of the competitors I was struck by the amount of work, and help, we'd all both put in and received in our journeys to being on the waters of LIS. Each of us has his or her own story of challenge and struggle(s), leading to the joy of competitive sailboat racing; truly a quality of life building activity!

Once again at this year's Regatta was Chris Slavin with her incredible NEADS trained service dog, Earle. I am writing this post not as an ego building exercise or to brag, but to recount how clear it is the different roles played by The RAWZ Fund's non-profits can improve lives. In short, it is the goal of The RAWZ Fund to improve the lives of those living with disability by supporting organizations dedicated to different aspects of helping people maximize their own enjoyment of life. Witnessing a disabled sporting event participated in by athletes who've completed countless hours of therapeutic exercises was certainly phenomenal.

That my particular team included a captain (Ted) and a crew member who both greatly benefit from being active members of the Krempels Center was pretty neat. Add in the fact that I got to see the super-handsome Earle (a RAWZ dog by the way), waiting on the dock to greet Chris after each days' sailing, really motivated me to do all I can to help people and pets with RAWZ!