October 5, 2017

RAWZ's primary purpose!

As I've mentioned in previous posts, probably my favorite part of working at RAWZ is the frequent interactions I get to have with our customers. I love hearing about your pets and trying to figure out how one of our premium products can meet a nutritional need they have. I must admit, I get passionate about RAWZ and can get a bit verbose. Whether about our phenomenal products or the cause-based reason we're in business, communicating RAWZ's mission of helping people and pets to people is something that I love!

Sometimes people are taken aback when they read that we donate 100% of our profits and ask, "So are you a charity then?" Well the answer to that is no. RAWZ began with the belief that a raw diet, when fed correctly is the most beneficial way to feed a pet. The cornerstone of this belief lies in protein quality and how heat reduces the efficiency or usability of protein to pets. So while raw is the best, due to the high cost of nutritionally complete raw diets and the difficulty/cost of making a truly, homemade raw diet with all the necessary components, RAWZ was formulated to be THE NEXT BEST THING TO FEEDING RAW!

"And the RAWZ Fund...how does that fit in?", you ask. As is detailed on our website, following both the boys unfortunate accidents and our success with pet food going all the way back to the 1960's beginning with "Grampy" and Old Mother Hubbard, we found ourselves with the desire and opportunity to give back. With years of experience in, and a passion for animal nutrition, helping people and pets became our mission! While the thought of sharing the great fortune we've had with pets and our involvement with our RAWZ Fund partners certainly provides great motivation to keep working to get RAWZ into your pet's bowl: The drive to provide pets' phenomenal nutrition products remains primary.

September 8, 2017


Most people, certainly business students, are familiar with the phrase "Win-Win". Typically the term is used to describe an outcome of a negotiation or transaction where both participants walk away satisfied with the results. As one would imagine, this is the desired result and usually results in an ongoing, mutually beneficial relationship. So what's this "Win-Win-Win" you ask?

I have to be honest and say that although I thought I may have coined the term, an after the fact google search revealed that a Fortune Magazine writer named Rachel Cook had used the term in an article describing the altruistic movement in industry happening of late. Ms. Cook gave a few examples of companies doing great, socially responsible things as part of their business models. So while my ego was a bit deflated, my hat goes of to any company (ie. Warby Parker, TOMS, and Bureo Skateboards *mentioned in the Forbes e-article) operating in such a manner.

As I think about it, when describing RAWZ and the phenomenon of customer satisfaction coinciding with social good resulting from the transaction; the winning or benefits don't end with merely two parties! First and foremost, RAWZ is dedicated to providing pets with premium nutrition products (Win #1=pet's health). Whether from our minimally processed dry, gum-free wet, or human grade freeze dried offerings, RAWZ delivers products following a "when only the best will do" philosophy.

I'm losing count of all the wins when it comes to feeding RAWZ, but let me recap. Paramount is that pets win nutritionally. Pet parents win knowing that they are providing their pet with an incredible product. We win by the satisfaction we get seeing pets thrive from minimally processed nutrition. Our RAWZ Fund partners win by the support the community of RAWZ retailers and feeders provide through any profits we make which of course provides all stakeholders with incredible satisfaction!

August 10, 2017

Cost per daily feeding

At RAWZ we openly say that feeding an actual raw diet, not RAWZ, is the best way to feed your pet. The difficulty in feeding a nutritionally complete and balanced homemade raw diet is great, not to mention quite time consuming. Add to this the risks of cross contamination to the family whenever large quantities of raw meat are handled in the home and it's no wonder why prepared, frozen raw food sales have grown so much in recent years.

A real obstacle to feeding one of the complete and balanced raw frozen diets available today is cost. In fact, recognizing that by pointing out the superiority of feeding raw, consumers would be left to think, "WHY RAWZ?"; we investigated the average costs for daily feeding of RAWZ vs. raw diets on the market today according to the AAFCO feeding guidelines.

So while we love our pets and want to do the best we can for them, financial constraints are a real and very important consideration for almost all animal caretakers. So without further ado here's the breakdown of the average daily feeding costs: For a 50 lb dog it costs an average of $2.13/day to feed the poultry formula of RAWZ dry food vs. $7.45/day to feed the same sized dog a complete and balanced raw diet. A detailed breakdown of this calculation is available at most of our trusted retailers.

With the growing appreciation of the benefits to pets of raw and less processed food leading a lot of pet owners on a quest for better nutritional options: RAWZ is committed to bringing minimally processed nutrition to all pets! Whether it's through our gum-free wet food, 100% human grade freeze-dried dinners, limited and original dry varieties, RAWZ remains committed to your animals health!

July 5, 2017

A Word on Pre and Probiotics

Scanning the bags in the dog and cat food aisle or reading any number of advertisements for nutrition products for your pet can be a flat-out dizzying experience. It seems that every brand wants to make sure to include the latest trendy ingredient, creating a pretty vision in pet owners minds stimulated by colorful graphics on their packaging. At RAWZ we like to call this marketing-driven type of product formulation, "Window Dressing"; all these extra ingredients in the finished product aren't hazardous to pets , but really just for aesthetics.

I've heard this type of marketing and product positioning to the consumer as the "Everything but the kitchen sink" theory of formulating pet products. The combination of more knowledgable consumers with much more research and awareness, truly a good thing for pets, has led to many trends or "hot" ingredients in the industry. Two such added ingredients are Pre and Probiotics. While certainly having a role in healthy digestion, let's do some exploration of both...

Although commonly used interchangeably or thought of as synonymous in conversation, Pre and Probiotics are actually quite different. While both terms have to do with the bacteria within an animals' intestines; Prebiotic refers to the food that feeds intestinal bacteria whereas Probiotics, specifically refers to the healthy or beneficial type of this bacteria. Although long thought to only feed good digestive bacteria (probiotics), research has shown this to be false; prebiotics act as fuel for digestive bacteria that is both beneficial and harmful indiscriminately. With this understanding, it's always a bad idea to give Probiotics to a pet with any sign unidentified GI distress.

Now to Probiotics; or as the prefix pro suggests Probiotics are the beneficial type of intestinal bacteria, that is, Probiotics contribute to an animal's healthy food digestion! So the obvious question is of course, why not include these beneficial bacteria in RAWZ's recipes? Probiotics are incredibly sensitive to both heat and moisture which means that when added to a formula during cooking, even when the gentlest of processes is used, Probiotics' digestive benefit is greatly reduced before the food reaches your pets GI tract.

In short, we believe feeding a high quality, minimally processed diet like RAWZ; comprised of ingredients that haven't been exposed to harsh processing results in highly digestible (87.9% digestibility for our original Meal Free recipes) nutritionally complete food for your pet! Why add something to aid in the digestion of an already highly digestible food? RAWZ believes any pet with specific dietary challenges or needs will do best with direct supplementation to his or her diets after consulting an animal nutritionist or the pet's vet not by throwing EVERYTHING BUT THE KITCHEN SINK in their food.