Mass Confusion, RE: “Grain-Free” diets
In early July, the FDA released an alert about a possible connection with Dilated Cardiomyopathy (DCM) in dogs fed “grain-free” diets. The release understandably caused quite a stir among pet parents who for years have believed such diets were preferable. The following post digs a little deeper surrounding this issue. Clarifying the Confusion: Grain Free […]
“Sidewalk Pitch?”
We often hear the term “elevator pitch” thrown around in discussing marketing terms or ideas. Generally, elevator pitch is used to describe a brief, but informative dialogue concerning a product. As I’ve mentioned, I’m sure countless times at this point, I spend quite a bit of my time at RAWZ’s retail partners meeting and discussing […]
Vitamin B shortage!
Sometimes I forget that the whole world doesn’t live inside the pet nutrition bubble I often find myself. This is probably a good thing considering that the all-encompassing news stories and trends flooding the market could lead to more confusion! One such topic has been that there is a worldwide-shortage of non-Chinese sourced vitamin B. […]
New Year, better nutrition!
I’m sure we’re all familiar with making good old “New Years Resolutions!” While I’m very familiar with the idea, having made quite few (albeit unsuccessful) over the years; I thought I’d ask my wise all-knowing friend Wikipedia for a definition: “A New Year’s resolution is a tradition, most common in the Western Hemisphere but also […]
Reminded Again!!!
As I sit here in Chicago’s O’Hare Airport waiting to board a flight, albeit not too patiently, I find myself reflecting. I was invited to spend the weekend with some amazing people working on a project with Think First National National Injury Prevention. Think First, an amazing non-profit dedicated to “prevent(ing) brain, spinal cord and […]
Transactional or Transformational!
I’m the first to admit that I often feel out of my element or at least that I sometimes feel under-qualified in my role here at RAWZ. It’s not that I’m CEO or even have any direct reports for whom I am responsible, in fact the majority of my time is spent interacting with customers […]
Holidays already?
As is often the case, I can’t help but start this post with a comment on how fast time seems to be going by! The fast pace of things seems to mean two things: Both Clooney and my hair’s getting grayer, and the amount of change in the animal nutrition retail landscape is breathtaking! When […]
Brain Injury Awareness Month
March means a couple of things: First, lots (hopefully!) of nice weather and outdoor events are on the horizon, and second, brain injury awareness month is upon us. While brain injury (BI) and minimally processed pet nutrition certainly won’t yield many search engine hits online when put together, for RAWZ, both phrases hold deep meaning. […]
A Special Thank You on National Caregivers Day
Today on National Caregivers Day, we want to celebrate the professionals who provide so much care to those in need and the at home caregivers, who provide for their loved ones day in and day out, sometimes around the clock. We see you. We understand first hand, the long hours, the sacrifices, the […]
