RAWZ's primary purpose!
As I’ve mentioned in previous posts, probably my favorite part of working at RAWZ is the frequent interactions I get to have with our customers. I love hearing about your pets and trying to figure out how one of our premium products can meet a nutritional need they have. I must admit, I get passionate […]
Win...Win...Win!
Most people, certainly business students, are familiar with the phrase “Win-Win”. Typically the term is used to describe an outcome of a negotiation or transaction where both participants walk away satisfied with the results. As one would imagine, this is the desired result and usually results in an ongoing, mutually beneficial relationship. So what’s this […]
Cost per daily feeding
At RAWZ we openly say that feeding an actual raw diet, not RAWZ, is the best way to feed your pet. The difficulty in feeding a nutritionally complete and balanced homemade raw diet is great, not to mention quite time consuming. Add to this the risks of cross contamination to the family whenever large quantities […]
A Word on Pre and Probiotics
Scanning the bags in the dog and cat food aisle or reading any number of advertisements for nutrition products for your pet can be a flat-out dizzying experience. It seems that every brand wants to make sure to include the latest trendy ingredient, creating a pretty vision in pet owners minds stimulated by colorful graphics […]
Mission Affirmed
This past weekend I was fortunate enough to be invited by my great friend and fellow Krempels Center member, Dr. Ted King, to crew for him in an adaptive sailing regatta on the waters of Long Island Sound (LIS). While I could go on and on about the phenomenal volunteers, sponsors, and host club (Rye […]
"That's a lot of peas!"
As I’ve mentioned previously, one of the best parts of working for RAWZ is the interactions I have with customers, both RAWZ feeders and our retail partner store’s teams. These interactions can be retailer trainings with store associates, demos, or dialogues on our Facebook page. I always learn a lot by answering questions and looking […]
"Seriously though, 100% of your profits?"
At one of our valued retail partner’s 2 year store anniversary last weekend, my parents and I got to speak with quite a few pet owners who were understandably shocked to find out that we donate 100% of our profits to a group of wonderful non-profit organizations. I guess it’s not surprising that this business […]
Digestibility and PER, a Powerful Combination!!!
As we have previously discussed on our blog, digestibility is an important value when discussing animal nutrition. I’ll just briefly recap here: Digestibility is the amount of a given food eaten by an animal, expressed as a percentage, that is actually absorbed or used by a pet (in this case). Measured with simple, non-invasive feeding […]
"That's a lot of Salt!"
One of the great parts of my job is meeting a lot of customers and associates at our trusted retail partners. My memory certainly leaves much to be desired (just ask my parents) but when I get asked the same question multiple times, I recognize its’ importance. The observation that multiple ingredients […]
